Our Story


Bassita is an Egyptian startup that has been operating since 2014. We are the innovators of the multi-awarded model the Clickfunding. We specialize in social media campaigning, cause marketing, brand identity, marketing solutions, and video production. We are firm believers that clicks have powers.


Our Story


At the dawn of the Arab spring of 2011 it was clear that social media had the power to unite people and inspire change. No doubt you’ve heard that story countless times already, but that moment was key for the now- Bassita team who realized that if social media could be used to start a revolution, what would stop it from continuing to bring change and development to Egypt and beyond?


This vision led to the creation of the innovative and now multi-award winning Clickfunding model in 2014, which proposes that contributing to a cause is as simple as clicking or tapping on your screen. It is hardly a coincidence then that Bassita-is the Arabic word for ‘simple’. Between Clickfunding initiatives the Bassita team can be found using their talents to help other organizations with social media campaigning, cause marketing, brand identity, marketing solutions, and video production.



Our Vision


Social media for social good.

Our mission


We aspire to improve societies all over the world by contributing to a better future through a unique model. Clickfunding allows diverse parts of communities to work together to achieve something whole and concrete. Web users, positive initiatives, and sponsors align for social good.


TEAM: Egypt


Alban de Ménonville

General Manager, Co-Founder

“Out of clicks we can create anything!”

Salem Massalha

Sustainability Manager, Co-Founder.

“A new industry is emerging; we have to realize that clicks have powers.”

Marwan Hatem

Art Director, Co-Founder

“No matter where or what, we can create impact everywhere.”

Mohamed Magdy

Senior Filmmaker, Designer

“Click, share, help.”

Hanaa Farouk

Cause Manager

“The initiatives we have supported were amazed by the efficiency of our model.”

Shehab El-Dien

Creative Director

“When people like my designs they create something concrete.”

Kate Siess

Program Officer

“It’s only the beginning of a huge shift.”



They Trust Us