Special campaign for the IMA Forum in Paris
Targeted number of clicks: 300
Impact: Bikes for an Eco-Friendly City
After being selected as one of the top three initiatives in the Arab World by Thinkers & Doers network, we were invited to Paris in January 2015 to pitch our model, the Clickfunding, to specialists and journalists at the Arab World Institute.
In honor of that occasion, we created a special cause; One Click, One Bike.
Marwan, a 23-year-old fresh graduate had two solutions to go to work whether by taking the mini-bus or by walking, he was suffering. The mini-bus took him between 30 minutes and an hour, and walking for 1.4 kilometers every day tired Marwan before the day had even begun!
The perfect alternative was a bike. A bike is environment-friendly and time-efficient. It saves 450 hours of traffic per year, EGP 1,200 for transportation fees, and prevents emitting around 84 kilograms of Carbon dioxide into the air. Thanks to Because and the power of clicks, Marwan got his bike!
Because, is the Middle East's first interactive hub, and product of BridgEgypt, a CSR and communication boutique consultancy that aims to bridge the gap between the corporate world and the development sector to trigger positive social change.